Breitling, a renowned Swiss luxury watch brand with a rich heritage dating back to 1884, has been at the forefront of innovation and precision in the watchmaking industry. Under the leadership of CEO Georges Kern, the brand has been undergoing a transformation towards a more responsible and sustainable approach while staying true to its legacy of excellence.
Georges Kern, a seasoned executive with a deep understanding of the luxury market, took the helm at Breitling in 2017 with a vision to revitalize the brand and position it for long-term success in a rapidly changing industry. In a recent interview, Kern shared his insights on how he is steering Breitling towards a more sustainable future while preserving its heritage and craftsmanship.
One of Kern's key priorities has been to instill a sense of responsibility within the company, both towards the environment and society as a whole. He believes that luxury brands have a duty to lead by example and set high standards for sustainability practices. Kern has implemented various initiatives at Breitling to reduce the brand's environmental footprint, such as using more sustainable materials in watch production and promoting ethical sourcing practices.
In a rapidly evolving world, Kern understands the importance of staying ahead of the curve and embracing change. He has been focused on evolving Breitling's product offerings to appeal to a new generation of consumers while maintaining the brand's heritage and craftsmanship. Kern's strategic vision for Breitling includes expanding into new markets, launching innovative products, and engaging with customers in a more meaningful way.
One of the key themes that emerges from Kern's leadership is the importance of intuition and desire in driving innovation and growth. He believes that successful brands are those that can tap into the emotions and aspirations of their customers, creating products that resonate on a deeper level. By listening to his intuition and understanding the desires of consumers, Kern has been able to guide Breitling towards new opportunities and success.
Georges Kern's leadership style is characterized by a strong focus on collaboration and empowerment. He values the input and expertise of his team members, encouraging them to contribute their ideas and insights to drive the brand forward. Kern's inclusive approach has fostered a culture of innovation and creativity within Breitling, enabling the brand to stay agile and responsive to changing market trends.
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